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Brand Unification | ServiceNow
About: Part of the VX Product Team @ ServiceNow - The Unified Experience project aims to establish a cohesive and consistent branded experience throughout the entire ServiceNow platform, encompassing Portals, Builders, and Workspaces. This VX-led strategy is designed to align and unify all aspects of the user's interaction with the platform.
Role: Video production, storyboard and creative direction bringing this blue-sky vision of the VX team to life and aiding in internal socialization that in kick started the momentum for this initiative.
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