Aussie Wildlife ID and Rescue
Role: User research, facilitate testing, creating hypothetical design solution, user flows and wire frames to prototypes, design of high fidelity prototype for final presentation.
Hypothetical Product design for Google Certification.
About: Designing a customer support app for local wildlife rescue
About the Project
Creating an app to Identify and rescue wildlife in Australia.
The problem:
Creating a practical app to help visitors, tourists, and residents of Australia report and rescue wildlife.
The goal:
The app must be useful, easy to use for non-residents, and provide information in such a way to assist a user through an otherwise stressful situation.
User Research
Interviews
Recorded interviews with participants
30 - 45 min in length with 5 potential users conducted to understand pain points of people who report animals in need of rescue.
User Criteria
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Interested in wildlife and nature lovers
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People who would like to, or have visited Australia
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Current residents of Australia
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Color-blind and disabled users included in study
Pain Points
Identify
All users want to identify animals they come across and get animal specific information.
Report a Rescue
Users want to easily report an animal in need of rescue to their closest wildlife shelter.
Alert
Users want to receive and alert their neighbors to dangerous animals in the area.
Educate
Users want more information on wildlife and understand how to handle dangerous animals.
User Flows, Wireframes and Prototype 1
Style & High Fidelity Mockups
Usability Study
Moderated interviews
Recorded study with guided prompts with 5 participants.
Users wanted to be able to access their history more easily. Recommended adding button to home-screen that would allow users to see their past tickets, submissions and sightings.
Before Utility Study
After Utility Study
Color-blind users found the original illustrations on ‘Flow 2: report a rescue_select what type of animal’ hard to recognize. Recommended using photos and higher contrast text.
Before Usability Study
After Usability Study
Disabled users noted they would still prefer to speak to a volunteer of the recommended wildlife shelter to give them more information. Recommended adding an option to call the shelter directly during the Rescue Flow.
Users would like to complete user-flow 2 and not transport an animal as they may not have access to transport. Completed flow for this option is advised.
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Going Forward
Impact
Overall response to application, functions and changes after Round 2 of usability testing was overwhelmingly positive with 5 out of 5 users noting that they would recommend this app and its functions.
Next Steps
Feasibility study into the interactive photo ID will be required to ensure alignment with engineering team.
Continued content and copy structure for the directory and FAQ pages.
Research found users were likely to donate to a wildlife center after being involved in a rescue. Consideration to explore a donation option within the app would be beneficial.